Although Ace Security had a large website that was already being ranked well for many of the search terms they wanted. The site had become cumbersome and difficult to navigate. The admin was proving to be too difficult and so they asked Rocket 301 to help.
We started by looking at the navigation and the duplicate content that was rife throughout the site. Once we streamlined the existing content we built a new sitemap which included the existing content but also added many pages for content that would be useful for search engine ranking.
Replacing an existing website can be tricky, especially one as large as the Ace Security site. So we made sure that all the old pages were redirected to new content to minimise the disruption and we have managed to retain the good ranking that the website had gained and improved in areas where the content was lacking previously.